It has been awhile since I’ve done one of these articles, but I thought it would be a good time to get back into the “How to sell” series. This time I’m going to be taking a look at how to sell video game consoles online. Some might be thinking that it would be a very hard endeavor especially if you’re thinking of it in the traditional sense as in a brick and mortar business like Gamestop’s physical stores.
The good news is, you won’t have to have a physical store if you want to have a thriving online business that centers around video game consoles as well as the games for them. Believe it or not there are a lot of people who are having success in this particular niche and I will be taking a look at how you can reach success in it too. We’ll be looking at what it takes to start an online business in the video game console business, what you should be researching online, how easy it is to create a website, and how anyone can get started today. Well let’s get right to it.
Why get in the Video Game Console niche?
Video games are no longer for kids and honestly hasn’t been for some time. Recent polls show more adults play games than kids these days and if you’re one who likes to play video games, especially with the many genres of games out there, then this is definitely an online business that you can get into. I do like to play video games still, though it’s not as much as I used to since I’ve gotten older, but lately I’ve been playing games that I really enjoyed when I was a lot younger such as GTA 3, Midnight Club Los Angeles, and Saints Row 2.
Each generation of game systems is more powerful than the ones before it and the newest game systems that are out are the Xbox Series S/X and the PlayStation 5. There are a couple of different versions of each console, but they are the latest generation of systems.
Gaming is still a very popular form of entertainment these days and even I have a gaming website, though it’s more tailored to the previous generation of systems and games. Maybe you’re a PlayStation person and know the ins and outs of their systems and so maybe prefer their latest system and games and so you can create great content about the best games for the system and guides on how best to utilize or get the maximum enjoyment or benefits from the system.
Maybe you’re an Xbox fan and know a lot about their online system Xbox Live or their newest subscription platform Gamepass. Xbox certainly has their own exclusives that make it a good purchase, but you could also end up promoting both systems, I mean why limit yourself to one system when you or others can be enjoying the benefits of both? My point is, there are a lot of options you can go with, but the thing you should always remember is that you’re doing this to help people and so I’m going to go over the best way to do that in this niche.
How to Help People in the Video Game Console Niche
In order to get things going in this niche, you need to research what kinds of problems or questions people have or are asking about. If you can answer or solve their problems, people are going to trust you because you’ll show that you’re an authority and people will go to you to see what you recommend and how to solve any other issues that they may come up with.
So now the question becomes, where do you go to find those particular questions? One such way is Google and using what is called the alphabet soup technique. Now that may sound odd, but I’ll go over what exactly that technique is. The search bar of Google can be very helpful when trying to look up all kinds of information. Let’s say you’re interested in a particular topic such as the Xbox Series X. You can type that in the search bar followed by a space and the first letter of the alphabet. What will come up next is a list of potential search options related to your main topic, but centered around anything that starts with the letter a. Let me give you an example.
When I type in what I mentioned above, a list of search topics that comes up and is centered about the Xbox Series X are things such as xbox series x accessories, xbox series x availability, xbox series x, audio issues, etc. I think now you get the idea of what I’m talking about. You just go down through the alphabet to see what are the search topics people are looking for related to that central topic.
Now that’s one way to look up what people are searching for or needing questions answered. There’s another place to go to online called answerthepublic.com. This is another great place to go to in order to find out what kinds of questions people are asking online to any given topic or niche. All you need to do is type in the main niche in the search bar and hit enter.
What will pop up next is a series of questions that people are actively asking online for in any particular niche. I typed in Xbox Series X and here’s some of the questions that came up. What Xbox series X games have ray tracing? Which Xbox Series X games support 120hrz? Will Xbox Series X have VR? Does Xbox Series X have backwards compatibility? These are just an example of some of the questions that came up, but believe me there are a lot more.
Other places you can research are gaming forums and question sites such as Quora. Those are very helpful places to find out what else people are talking about or asking for in this niche. With the question site Quora, you can answer questions directly to people there and there is even a method where you can get paid for it. The question then becomes how do you now create an online business in the video game console niche?
How to start the Process of Creating an Online Business
If you’ve decided to go with the video game console niche, you’re probably wondering how you go about creating an online business for it. Well first off, you’ll want to have your own website. If this sounds scary to you or you fear you don’t have any technical skills to get one created, let go of those thoughts. Creating a website today is EXTREMELY easy, far easier than anyone can imagine and you don’t have to know any HTML like what was necessary in the early days of websites.
There are so many website editors out there that make it easy to get a website up and running. All you have to do is choose a theme for your website and let the editor do the rest (though you still have to add content to the site, but it is easy to do that as well). The best one though in my opinion, is WordPress and it’s also the most widely used website editor.
Before you start using a website editor though, you’ll want to find a domain name for your website such as www.newgenerationsystems.com, as an example. You’ll want to go to a place such as godaddy.com to see if a domain name is available and if there is one available and named around the niche you are targeting, you’ll definitely want to register it so no one else can take it. It does cost a little bit of money to register a domain, but it’s not much, usually around $14.99 a year which is very doable for most anyone.
The next thing you’ll want to do is sign up for an Affiliate Program which is key to start earning revenue from your website. This is the beauty of having an online business because you don’t have to purchase products to sell yourself. Places such as Amazon, Best Buy, Wal Mart, Gamestop, Target, and more offer free affiliate programs you can sign up to for free. What this will allow you to do is place links on your site to specific products that they are selling and if someone clicks the link on your site and they end up buying that product, you’ll get a commission for that sale. How much commission you’ll get depends on the affiliate program. Some offer commissions of 2%-4% such as Amazon while some places offer higher commissions. You’ll just have to do some searching around to find one that will work best for you.
I will tell you this. You don’t want to start putting affiliate links on your site when you’re just first starting out. Your main goal is to help people first and foremost so you’ll want to post content that will be helpful to them and solve their problems. Once you show that you’re an authority in this niche and can solve people’s problems, they’ll be more willing to trust you with whatever recommendations of products you choose to do.
The next thing you want to do is find a keyword tool that will help you get your posts ranked in Google and the other search engines. You primarily want to be ranked on the first page of Google because that will give you the most exposure and traffic to your website. This will also help your website become a source of revenue once it has gained enough traction in order to receive a lot of traffic. There are also other methods you can go about getting your posts and reviews in front of people that are paid methods as well. So how do you learn to put all of this together? I will talk about that next.
The Place To Learn About Creating an Online Business
There is a place online that will teach exactly how to get a website created in any niche you so choose, how to get your website noticed by Google so that your content can immediately get indexed by Google and even ranked after that, how to find the best keywords with the lowest competition in any niche, register a domain name as well as a website editor to create and add content to a website.
What is this place? It’s none other than Wealthy Affiliate. It has been around since 2005 and gets better each and every year. The founders, Kyle and Carson have put together a wonderful place to learn how to create a long term Affiliate Marketing business in any niche that you so choose. The best thing about it is that you can sign up initially for free and get to see everything the site has to offer for 7 days before reverting to a free account that lets you access the first 10 lessons of its training for free as well as a free website you can create as well.
If you truly decide that Wealthy Affiliate is the place for you and you want to get more ambitious with creating an online business, there are two other membership options that you give you much more access to Wealthy Affiliate as well as a wonderful amount of training inside of it and access to even more tools such as a version of a wonderful keyword tool called Jaaxy.
There are even more tools inside including a wonderful writing tool that you can take advantage of that will help you create content and add it to your website with great efficiency. You also no longer have to register a domain name outside of Wealthy Affiliate and point the servers over to WA as you can now find and register domains at Wealthy Affiliate. There are also weekly, live video courses that you can attend that can help you in your journey in Affiliate Marketing. If you want to read a full review of Wealthy Affiliate, you can do so by clicking here.
Don’t Hesitate! Start Your Online Business Today!
You now know how to sell video game consoles online and what it takes to start an online business in that particular niche or even any niche that you so desire. This is not an overnight way to make money quickly, but if you’re willing to learn and are consistent with taking action from you what you’ve learned, I can guarantee you will eventually see results and those results can in time even lead to a full time income that can allow you to walk away from a traditional job and work on your own schedule, achieve financial stability, and even take the vacations or travels that you’ve always dreamed of.
It can be hard to do that in today’s society because we’ve become used to instant gratification that the online world provides for a lot of things, but building a profitable business takes time and that’s something that we always have to remember. The good thing about today’s world is that you no longer need a traditional brick and mortar business to be successful as you can now do it strictly online.
There are many tools and programs that can help you in that endeavor and Wealthy Affiliate is one of the best places online to do that. It’s not the only place online you can learn about how to create an online business in Affiliate Marketing, but it is one of the more robust and cohesive ones because of the sheer amount of tools, training and resources it offers so that anyone can be successful, but in the end, you are the one who has to take action and put it all together in order to become successful.
I promise you that there are a lot of success stories at Wealthy Affiliate and you’ll get to read about them if you become a member. One overwhelming thing that you’ll see of these people who reached success is that it took an effort to learn, take action, and be consistent with that action, even when it didn’t seem like anything was happening or going well for them, they kept pushing ahead and eventually found the success they were looking for and have been flourishing ever since. In the end, having your own online business is well worth it and you’ve just now seen how you can create a thriving online business in the video game console niche.