How To Sell Fitness Equipment Online

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I’ve been getting back into my articles series of how to make money from different products online. In my last article, I talked about how to sell cars online and what’s needed in order to make that happen. Cars are a very big niche and if that’s something you’re passionate about, you can certainly make a profitable online business from it. You can read more about that here.
Today I’m going to talk about how to sell fitness equipment online. 

Just like I talked about in cars, I’ll be taking a look at what fitness equipment sells for online, how to find out the kinds of questions people are asking online when it comes to fitness equipment, how to tell if fitness equipment will be profitable for you, what needs to be done to start earning money from it, and how you can learn about building a profitable online business in this particular niche. Without further ado, lets get right to it.

Selling Fitness Equipment

Fitness and being healthy are very big things right now and something that a lot of people really think about or want to start doing. There are many ways to get into fitness and there are a lot of gyms that people can go to in order to work out, but those usually have memberships.

These days, especially with the pandemic still going on, people would rather work out at home and so they would need fitness equipment that fits their needs. Fitness can be a broad topic so you might want to narrow it down a bit. Do you have lots of knowledge about cardio? Machines that help with cardio at home might be something to focus on.

Maybe you’re someone who is into lifting weights and building muscle. You could focus on the best weights that would help someone achieve the muscle mass that they desire. I’m sure you see where I’m going with this.

You could also incorporate all of these into a fitness bonanza that would help someone with cardio, building muscle, and even things that might help them with their diet which can be a part of fitness as well. I know I’m someone who would like to lose some weight and get active again.

Now that you have an idea of what types of fitness equipment can be sold, we need to find out what kind of questions people are asking so you can help solve those problems when it comes to fitness equipment and losing weight.

What Questions Are People Asking?

I’ve shown different ways to find questions people are asking online when it comes to any of the niches I’ve talked about. I’ve mentioned one of the best places online to do that which is I do want to show you other places though as there are other great areas to find problems people are having in any given niche.

I haven’t talked a lot about question sites, but they are definitely a valuable place online to search for questions. Quroa is definitely one of the most well-known question sites out there and you can find lots of questions people are asking in any given topic. Best of all, you can also see what answers some people have given and see if they match up with yours.

Quora Questions

Another great method to see what people are searching for online is what’s called the alphabet soup technique on the Google search engine. What you do here is in the search engine bar, you’ll type fitness equipment and then put a space and then the first letter of the alphabet. What will come up is a list of searches for fitness equipment and what’s related to it that starts with an a. For example, there’s fitness equipment auction, fitness equipment assembly, fitness equipment at home, and more.

You’ll just go on down the alphabet and this will help you come up with great content ideas as these are things that people are commonly searching for relating to that niche. I use this a lot to come up with helpful content for my own site and niche.

There are even more options out there as you can see what types of fitness equipment or things related to fitness are trending. There’s what’s called Google Trends that is free to use which will show you how the niche or topic has trended over time to the current date. You can also break it down by region or states which will give you an idea of what areas are searching or following your niche the most.

You can also set what’s called Google Alerts which will send you an email anytime there’re new articles or information regarding the niche/topics you have chosen. This is also a great way to get content ideas (do NOT take someone else’s work! Form your own ideas!). As you can see, there are many helpful avenues you can use to see what people are searching for regarding any niche.

Now it’s time to take a look to see if the niche of fitness equipment will be profitable. There are definitely ways you can find this out very easily and I will show you those methods next.

How To Tell If Selling Fitness Equipment Will Be Profitable

A lot of people who choose a niche want to know that it is a profitable one to get into. I know the ultimate goal for anyone is to make money, but don’t solely focus on a niche just for the money. First and foremost, you’re there to help people. As I’ve said before, if you can solve their problems and answer their questions, you will gain their trust and the money will start to come afterwards.

With that in mind, you’ll want to see how much the products in your niche generally sell for. Since we are focusing on fitness equipment, one of the best and easiest places to check that out online is just to go to Google. From there, you’ll type in the search bar fitness equipment and then hit enter.

What should come up after that are a list of ads at the very top of the first page that will show you what many products in this niche are selling for. From the looks of it, fitness equipment is a very profitable niche to get into. There’re all kinds of different types of fitness equipment that averages in price around $1,500.

Google Fitness Equipment Ads

Now that might get you excited, but you’re probably wondering how in the world will you be able to get fitness equipment to sell as you’re probably saying to yourself that there’s no way you have the money to purchase fitness equipment that you can then turn around yourself and sell, especially at a profit. This is where the beauty of Affiliate Marketing comes in.

With Affiliate Marketing, which your online business will be centered around, you don’t have to worry about purchasing equipment for inventory, dealing with returns, etc. Instead, what you’ll do is sign up for an Affiliate Program which a lot of companies offer. What this means is that if you’re accepted, they allow you to promote their products on your site by giving you special links. If someone comes to your site, clicks on a link and purchases the product, you’ll get a piece of that sale.

You don’t have to worry about customer service or calls, inventory, or anything else that’s generally associated with selling equipment. That’s all handled by the company. All you have to do is promote their products. How much you get paid all depends on the company and what they decide your commission rate will be. It’s fairly common to see commission rates anywhere from 2% – 8%, but if you search hard, you can find some that will give you a 25% commission rate or higher.

Don’t let the lower commission rates scare you off as it really is a good place to start. Let’s say for example that you do sign up for a company that offers a 4% commission rate. Let’s also say that their fitness equipment generally sells for around $1,300. You’ll take that dollar amount times the percentage rate of the commission and that’s what you’ll generally earn. In this case, it would be $52. Now that might not seem like a lot, but bear with me here.

Lets say you start getting a lot of search engine traffic, say to the tune of about 2,000 – 3,000 visitors a month. Now out of that many visitors, lets say that about 360 of those like your reviews or informative articles and decide to take the plunge and click one of your affiliate links and purchase the product you’re promoting. You’ll take $52 x 360 and you’ll have earned $18,720 in ONE month. See how that $52 suddenly adds up? This is the power of affiliate marketing. Now I’m not promising you’ll make that much exactly as it all depends on you and how much you work on your business, but that is definitely the potential you could earn. If you’re excited and fitness equipment is a niche you’re knowledgeable in and enjoy, you might be wondering what the basics are in order to get an online business going. I’ll talk about that next.

What Needs To Be Done To Start Earning Money

If fitness equipment is a niche you want to start building an online business in, there are a few basic things you need in order to get started. It will cost you a little bit of money, but I promise you, it will not break the bank and is very doable for most anyone.

The first thing you need to do is decide on a domain name which would be the url or address of your website. For example, you might try to find something such as You’ll have to make sure it’s available though. One of the best places online to register a domain is If that domain name is available, it will generally cost you around $13.99 a year. As you can see, that’s not very much.


Once you do that, you’ll need a website editor so that you can start building out your website. One of the best website editors out there is called WordPress. A lot of domain hosting sites will include a website editor. You don’t have to worry about the technical aspects of a website. That’s all done behind the scenes in website editors these days.

It takes no time at all to get a website up and running as all that is generally required is to choose a template, and then you’re pretty much set. You’ll have the skeleton of the website up and running, but you will have to add the content to the website such as pages, menus, photos, and more. Again, this is not very hard to do and the editors make it very easy for anyone to do. So now the final question becomes, where do you learn how to build out a website in Affiliate Marketing so that you can start earning income, which can lead to full time type of income? I will talk about one of the greatest places online that teaches you how to do exactly that, next.

Learn How To Build A Profitable Business Online

If all that I’ve talked about sounds exciting to you and you want to get started on such an endeavor, I will show you a place that will teach you everything you need to know in order to make that a reality.

That place is called Wealthy Affiliate and it is easily one of the best places online to learn how to build a profitable online business. It has quite a few tools to get you started and to build content for your website. More importantly though, it has amazing training that will teach you how to get your website built and how to get it ranked in the search engines so that you can get free traffic.

There’s also an amazing community that is willing to help with whatever issues may arise in your journey to build a profitable online business. One of the best things about Wealthy Affiliate is that it has its own domain hosting servers so there’s no need to go somewhere else to find a domain name. Plus, it uses WordPress to build out your website so you’ll have everything you need under one roof as well as some of the best website security and speed around.

There are three membership levels with the third one being added towards the end of last year. Do not concern yourself with the third one since you’re just getting started. The third membership level is geared towards those who have started having success with their online business and want to scale things up a little bit faster.

You can sign up for free and you’ll have full access to everything inside of Wealthy Affiliate for 7 days and then after that you’ll have access to the first 10 lessons of the training as well as one website of your own creation. You are under no obligation to upgrade after the 7 days are over and can do so whenever you feel ready to. If you want to know more about Wealthy Affiliate, you can check out my full review of it here. Now that you know how to sell fitness equipment online and want to get started in that endeavor, you can easily make it happen and I’m sure you’ll be glad you did.